Creating Blog
A quality blog will generate more qualified traffic for your site. Its greatest value is that it helps you build your customer list. The quality of your list is increased because you have established yourself as an authority in your field. The leads you generate through your blog should be considered low-hanging fruits. When you interact with your blog visitors you really get to know them. Remember, the goal is to get them to return frequently.
The Expert
Position yourself as an expert. A blog showcases you as an expert and can help you achieve expert status in the eyes of your visitors. When you focus on a particular topic you will become known as an expert in your field. Remember, you are providing a reliable resource for news about a certain topic. You are not posting commercials about your business, instead you are providing a valuable service. As you are building a following you are developing your brand. You are building your reputation through your blog.
Closing the Sales
Experts are a lot more likely convince people of the benefits of a product than sales people. If you have a loyal blog following, when they need your service, it will be a small step for them to choose your company for the job. Remember, experts make the best sales people because they make it look easy.
Taking Action
When faced with unfamiliar technology such as blogs, many business owners simply avoid it, writing it off as not essential. It may not be essential to your present business, but it may take your business to a new level of success. You will not find out until you try it.
The right blog CMS (Content Management System) makes a huge difference. You should try several before you make a decision. One may be perfect for one business, but you may find the interface awkward, or difficult to use. Most importantly, your blog has to work for you since you will be spending the most time on it.
If you want to differentiate your blog from the rest, consider a custom blog solution – one that can be completely customized to your business. In most cases, WordPress, Blogger, MovableType or Typepad will work. The greatest advantage of using one of the more popular systems is that there is a lot of support available to you.
The best blog system is something that’s easy for the writer to use and brings together the features that allow your business blog to flourish. Consider how you want comments, archiving, sub-pages, categorization, and user accounts to operate in order to narrow down your choices. Open Source CMS is an informational tool to help you select a software.
Start a Blog
Blogging has become a central pillar in the online world. Internet technologies come and go with increasing frequency but blogging has staked a claim and is here to stay. This article will look at a few of the basics so you can get off to a running start.
There are two decisions you need to make right at the beginning. The first is which platform you’ll be using to build your blog and the second is whether you’ll host it on the provider’s servers or your own. Let’s look at both decisions in a bit more detail.
The two primary platforms out there are Blogger and WordPress. Blogger is owned by Google and is probably the easiest platform to get started on. It’s really designed for the novice. Functionality features are easy to use and the interface is simple and intuitive. WordPress is an open source platform. That means it’s developed by individual programmers all over the world and is available for anyone to use, free of charge.
Open source software is a fascinating phenomenon. People with all kinds of different business objectives end up developing extensions to facilitate their needs and those extensions then become available to the entire community. As a result, you can search for just about any extension you can imagine and build your own custom blog with precisely the features you want. WordPress is designed for a more sophisticated user but the advantages for the final product are substantial.
The next decision revolves around where you host your new blog. You can host it on the Blogger platform or the WordPress platform. In both cases, you would end up with a URL something like YourBlog.Blogger.com rather than your own custom URL. The upside is that it’s easier and your blog will then be part of a HUGE website. That may improve your search engine ranking. The downside is that the ultimate control is out of your hands and your branding isn’t complete. In other words, you will never have your own free-standing web address.
Once you have created your new blog, you’re well advised to register it with all the free blog directories. Not surprisingly, there are dozens of them and they can help you drive traffic. You can also cross reference other people’s comments, leaving them with a free banklink. That will help you get established in the community and encourage others to reference your comments on their blog. Depending on the blog, you could easily get the majority of your traffic from such a link.
A number of companies have developed platforms that add functionality or aggregate information and their widgets can easily be added to a blog, simply by adding a small piece of java script to your platform. This has become so common that Blogger, WordPress and others have designed specific modules to easily accept such scripts. Done properly, these widgets can make a simple blog look impressive and professional.
Tactical Execution is devoted to helping people and companies position themselves for tomorrow’s opportunities. Learning the mechanics of blogging can contribute directly to your ability to capitalize on those opportunities.
The Expert
Position yourself as an expert. A blog showcases you as an expert and can help you achieve expert status in the eyes of your visitors. When you focus on a particular topic you will become known as an expert in your field. Remember, you are providing a reliable resource for news about a certain topic. You are not posting commercials about your business, instead you are providing a valuable service. As you are building a following you are developing your brand. You are building your reputation through your blog.
Closing the Sales
Experts are a lot more likely convince people of the benefits of a product than sales people. If you have a loyal blog following, when they need your service, it will be a small step for them to choose your company for the job. Remember, experts make the best sales people because they make it look easy.
Taking Action
When faced with unfamiliar technology such as blogs, many business owners simply avoid it, writing it off as not essential. It may not be essential to your present business, but it may take your business to a new level of success. You will not find out until you try it.
The right blog CMS (Content Management System) makes a huge difference. You should try several before you make a decision. One may be perfect for one business, but you may find the interface awkward, or difficult to use. Most importantly, your blog has to work for you since you will be spending the most time on it.
If you want to differentiate your blog from the rest, consider a custom blog solution – one that can be completely customized to your business. In most cases, WordPress, Blogger, MovableType or Typepad will work. The greatest advantage of using one of the more popular systems is that there is a lot of support available to you.
The best blog system is something that’s easy for the writer to use and brings together the features that allow your business blog to flourish. Consider how you want comments, archiving, sub-pages, categorization, and user accounts to operate in order to narrow down your choices. Open Source CMS is an informational tool to help you select a software.
Start a Blog
Blogging has become a central pillar in the online world. Internet technologies come and go with increasing frequency but blogging has staked a claim and is here to stay. This article will look at a few of the basics so you can get off to a running start.
There are two decisions you need to make right at the beginning. The first is which platform you’ll be using to build your blog and the second is whether you’ll host it on the provider’s servers or your own. Let’s look at both decisions in a bit more detail.
The two primary platforms out there are Blogger and WordPress. Blogger is owned by Google and is probably the easiest platform to get started on. It’s really designed for the novice. Functionality features are easy to use and the interface is simple and intuitive. WordPress is an open source platform. That means it’s developed by individual programmers all over the world and is available for anyone to use, free of charge.
Open source software is a fascinating phenomenon. People with all kinds of different business objectives end up developing extensions to facilitate their needs and those extensions then become available to the entire community. As a result, you can search for just about any extension you can imagine and build your own custom blog with precisely the features you want. WordPress is designed for a more sophisticated user but the advantages for the final product are substantial.
The next decision revolves around where you host your new blog. You can host it on the Blogger platform or the WordPress platform. In both cases, you would end up with a URL something like YourBlog.Blogger.com rather than your own custom URL. The upside is that it’s easier and your blog will then be part of a HUGE website. That may improve your search engine ranking. The downside is that the ultimate control is out of your hands and your branding isn’t complete. In other words, you will never have your own free-standing web address.
Once you have created your new blog, you’re well advised to register it with all the free blog directories. Not surprisingly, there are dozens of them and they can help you drive traffic. You can also cross reference other people’s comments, leaving them with a free banklink. That will help you get established in the community and encourage others to reference your comments on their blog. Depending on the blog, you could easily get the majority of your traffic from such a link.
A number of companies have developed platforms that add functionality or aggregate information and their widgets can easily be added to a blog, simply by adding a small piece of java script to your platform. This has become so common that Blogger, WordPress and others have designed specific modules to easily accept such scripts. Done properly, these widgets can make a simple blog look impressive and professional.
Tactical Execution is devoted to helping people and companies position themselves for tomorrow’s opportunities. Learning the mechanics of blogging can contribute directly to your ability to capitalize on those opportunities.
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